The Chinglish Files go academic.

The programme is part of the Cluster of Excellence "Asia and Europe in a Global Context: Shifting Asymmetries in Cultural Flows". I quote:
Its aim is to analyse shifting asymmetries in cultural flows. The nongeographical use of both Asia and Europe and the concept of cultural flows are key elements of innovative theoretical debates on cultural exchange from the Bronze Age up to the present.My topic: Chinglish, of course! I keep you informed.
Best,
olr.